Fan Experience
The Fan Experience extends way beyond game day. It spans every step of the fan journey from connecting with a club for the first time, to liking a club, to engaging with a club to belonging to the club.
We help clubs understand, define and manage the fan experience to convert spectators into fanatics.
We Understand the Fan Experience
Fan Experience is not an isolated metric. It is directly influenced by how Fan Centric your organisation is and how you make the Fan an intrinsic part of how you make decisions. The metafan FX process evaluates both the Fan’s Experience and your organisation’s level of Fan Centricity.
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Your brand is everything your club stands for and values. But how do your fans really experience and interact with it?
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How do your fans purchase tickets, merch or other products or services from your club? The process should be easy, timely and respectful of the relationship you hold with each fan.
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What do your fans experience when dealing with your clubs representatives, like support staff, event co-ordinators or in general communications?
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How do your fans use your products? Are they wearing merch every chance they get, buying as gifts or simply buying for support?
metafan FX enables clubs to understand fans and engage with them on a one-to-one basis as individuals.
Give me what I need...
Help me solve a problem...
Save me time, money, hassle, risks....
Show me you understand me....
Listen to me...
Respect my values...
Mapping your Fan Journey
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Awareness
Define how fans are first exposed to your club, from the messaging to the channels.
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Consideration
Convert potential fans into both fans and customers with content and connection.
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Purchase
From event tickets to merchandise, encourage that first purchase and more.
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Service
Manage how your club directly interacts with fans to ensure a positive, memorable experience.
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Loyalty
Encourage ongoing loyalty to your club through unique offers and deeper connection.
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Advocacy
Elevate fans to advocates who truly support your club by bringing in new fans.
How Fan-Centric is Your Organisation?
Fan-centric clubs are able to anticipate their fans needs and delight them with communications, products, services and connections that create positive and valued experiences.
Club’s need to win the hearts and minds of their fans so they feel like they are part of the club.
Being fan-centric means that products, processes, policies and club culture are created to deliver memorable and personal experiences - from their first game to their lifetime membership.
How fan centric is your club?