Advisory Services
Get the support you need to grow and manage your fan base. We provide strategic and practical advice which includes designing and implementing strategies that will drive fan engagement and deliver sponsor value through data-driven strategies.
Fan Marketing Technology
Ultimately, your relationship with fans is all about people, values and connection.
Our focus is identifying and implementing affordable omni channel technology designed to provide one to one fan marketing, targeting and campaign management.
We partner with a wide variety of software and technology vendors to ensure we can find the right tools for your specific requirements, with a strategic, scalable focus guiding the selection process.
Whether the technology can be managed in-house by your team, or with assistance from specialists for implementation and ongoing management, we make sure the solution is fit-for-purpose.
Fan Data Strategy
Our goal is to simplify data management by bringing all fan data together into one platform. A safe and secure database providing a single view of fan. This helps you make the most of your fan data.
We can help you build your strategy and get the most from your existing fanbase, whilst helping you scale your fanbase.
Bringing all your fan data together into one platform with a single view of a fan, ensures you have the right information to deliver the right message, to the right fan, in the right format at the right time - every time!
Fan Marketing Strategy
The hallmarks of a good marketing strategy is that it is business- driven, not technology-driven. It should directly support the goals of your club.
We’ll help you develop a marketing strategy that is:
Oriented to outcomes and its success measured with business metrics.
Focused on what is possible and practical and be 100% actionable.
Able to plan for how data will help achieve the solution, in a way that makes an action plan very clear, easy to follow, and easy to communicate throughout the organisation.
Agile and adaptable so it can be updated as conditions and priorities change.
Prioritising investments for business value, but in the context of a changing business and technology landscape.
Fan Segmentation
All clubs want to improve their understanding of how fans interact with their club and every touch point that connects, and contributes, to the fan journey and fan experience. Fundamental to delivering on the club’s brand purpose is understanding how fans engage and value every interaction with the club. We help you:
Create an understanding of ALL fan touch points.
Develop fan segments / personas that represent all fan types
Integrate ALL fan data captured through the fan journey and overlay 3rd Party data
Our focus is on identifying, understanding, and mastering the fan journey: the complete end-to-end experience fans have with you from their perspective.
