About metafan
A business about fans created by fans. We provide a purpose-built platform to manage and analyse fan data, backed up by world class professional advice and support.
Reducing Costs
Our solutions are designed to dramatically reduce the cost of managing fan data and licensing marketing technology by leveraging metafan's infrastructure and support.
Collecting Insights
metafan leverages club, brand, public and proprietary data assets to engage fans and collect data and insights.
Strategic Approach
At the core of metafan is a highly-flexible and scalable marketing solution supported by best of breed analytics and creative services, driven by a consultative and strategic approach.
Our Team
metafan launched in mid 2021 backed by a team of investors and partners who are passionate about sport, business and data.
Our investors are leaders in their field and committed to helping sports flourish and fans get the most from their favourite sports - from grass roots to professional clubs and codes.
We are both excited and humbled by the relationships we have been able to create with some of Australia’s leading sports organisations.
metafan was founded by marketing technology and data professional Graham Plant and is led by Brad Schultz as CEO supported by a team of passionate sports industry consultants.
Brad’s background is working with elite sports clubs, governing bodies, digital media and his previous role was Executive General Manager Marketing and Product with the Collingwood Football Club, where he played a key role guiding the club to exceed its membership records consecutively for two years.
We are supported by specialist resources and are now expanding our team and looking for new people to join us on this exciting journey.
Career Opportunities
We’re always on the look-out for marketers, data scientists and analysts that are in touch with their inner geek and love getting nerdy with data and analytics. And if you're into sports, media and brands that engage with fans, then metafan is just the place for you.
We believe there's an art and a science to getting the right message to the right person, at the right place, in the right medium and at the right time. And data used the right way is the key to connecting the art and science. If you find unlocking insights from data and turning them into action exciting, stop faffing around and get in touch!
Here's a few insights on what you can expect when you join the metafan team.
We love big ideas, reward innovation and encourage curiosity to create an environment that allows everyone to be their best.
We look for people who are smart, creative, fun and committed to delivering awesome solutions for our customers.
We provide an open, inclusive, and positive culture that celebrates strength in our diversity.
We get excited about the potential of data and insights to understand, engage and reward fans.
We are more than work colleagues - we're a community that enjoys our time together and knows how to have fun.