Grow, nurture & engage your fans

We help organisations nurture, engage and grow their fanbase through the power of data, technology & insight.

 We know fans

metafan empowers clubs and brands with data, technology and insights to leverage the 4R’s of personalisation to engage and connect with fans one-on-one.

Recognise
Identify both known and unknown fans and prospects through data from CRM, DMP device, social and other sources.

Recommend
Reach fans with the right marketing, offer, content or product recommendations for the fan based on their actions, preferences and interests.

Manage fans with the 4 Rs - recognise, remember, relevance and recommend.

Remember
Knowing your fan’s history means not just knowing what they buy, view and consume, but also why they make those decisions.

Relevance
Delivering personalisation within the context of the fan experience, such as who they are, where they are, recent events and/or what time of year it is.

  • “At the Parramatta Eels, we wanted to leverage data to engage customers across traditional and digital channels seamlessly. Metafan have helped empower our Club and people to build deep relationships and drive commercial outcomes via a clearly articulated data and digital strategy underpinned by a technology ecosystem fit for our business.”
    - Andrew Mikhail, Chief Commercial Officer,
    Parramatta Eels Rugby League Club

  • “Graham and his team have been a huge support to our business as we grow our capabilities. Their ability to help us unpick Club data to help us connect brands and fans to their Club, has been instrumental to our strategic approach.”
    - Jack Wall, General Manager Merchandise, TLA Worldwide

  • “Graham and metafan have been an integral part of our data driven decision-making journey – setting out the framework and the path forward. They have helped us to collect, append and use data to better understand our fans.”
    - Campbell Carson, Commercial Analyst, Collingwood Football Club

  • Fan Passion Score

    Fan Passion Score®

    Understanding the distribution of fans by their FPS® is key to developing fan engagement strategies and predicting fan behaviour that will increase the value of fans.

    Find out more
  • metafan FX

    metafan FX

    Fan Experience is not an isolated metric. It is directly influenced by how Fan Centric your organisation is and how you make the Fan an intrinsic part of how you make decisions.

    Find out more
  • Advisory Services

    Advisory Services

    We provide data, insights, technology & services so clubs can increase the value provided to sponsors & advertisers whilst improving fan experience & engagement.

    Find out more
 

We help you engage your fans

  • • REDUCE the cost of marketing, technology and services for managing memberships and fan data

    • CONNECT ecommerce, memberships, attendance, memberships and social data.

    • IMPROVE the quality and security of data management and use to deliver better value

  • • GROW and retain memberships through personalised one to one marketing

    • CONVERT fans from social supporters into paid up members.

    • INCREASE sponsorship value and fan engagement through targeted marketing across all channels.

  • • CREATE new revenue from fan and member data.

    • GENERATE incremental tickets sales, attendance, advertising and membership sales.

    • PROTECT club data and fan privacy by leveraging best of breed technology solutions.

    • DELIVER a better ROI for sponsors and advertisers using fan insights.

Find out how we can help you.